Amplified
am·pli·fy: to expand (something, such as a statement) by the use of detail or illustration or by closer analysis.
Artistry
art·ist·ry: artistic quality of effect or workmanship.
Amplified Artistry was established in 2015 by co-owners Michelle and Jaina-Brooke, a company which brings two artists’ passions and visions together.
It was fate that brought these two together that very first day at Artists Within Makeup Academy, and they have been working together ever since.
Jaina-Brooke and Michelle both share the same passion, views, opinions, techniques and overall love for not only the beauty industry but also for their company.
Amplified Artistry has been nothing but an extraordinary experience since day one.
Our Core Values
Passion
Amplified Artistry has built a team and company on the foundation of passion. It is what drives the business, artistry, continued education, and spirit of teamwork.
Consistency
The key to Amplified Artistry especially for our clients is that no matter what artist arrives, what product or what location we are at the same expected level of luxury.
Quality
Amplified Artistry prides themselves on the talent of Artistry, the performance of the products, the value of services and education they have.
Honesty
Being sincere with all of Amplified Artistry’s clients, vendors and partners is of the utmost value of importance.
Michelle St.Croix
Michelle’s background in all thing’s makeup started when she was little, from there it blossomed into a hobby. At some point during her various jobs, she was involved in weddings from a photographer’s assistant to a travel agent that planned and booked many destination weddings at luxury resorts.
When her sister asked her to do her makeup for a destination wedding that’s when her talent was recognized, Michelle decided to follow her passion in attending Artists Within Makeup Academy in 2015 where she met Jaina-Brooke, and eight short months later, Amplified Artistry was born.
Michelle furthered her education with attending Artists Within for the Hair Artistry program and certificate program at Mount Royal University for Entrepreneurship. Michelle and Jaina-Brooke are blazing a trail for female entrepreneurs in the Calgary Beauty industry.
Favourite Starbucks beverage?
- Michelle – Grande PSL
- Jaina-Brooke – Grande chai latte with lactose free milk
Favourite thing to spend money on?
- Michelle – Makeup
- Jaina-Brooke – Clothes
Most purchased makeup product?
- Michelle – MAC C-Thru gloss
- Jaina-Brooke – MAC Fling eyebrow pencil
Favorite haircare line?
- Michelle – Kevin Murphy
- Jaina-Brooke – Redken
Jaina-Brooke English
Jaina-Brooke is co-owner of Amplified Artistry, where she and Michelle offer mobile hair and makeup services specializing in weddings and special occasions.
After graduating from Artists Within Makeup Academy in 2015 where she and Michelle met, creatively formed a partnership to establish Amplified Artistry. Jaina-Brooke has furthered her career by working at MAC cosmetics, attending hair school, obtaining an Entrepreneurship Certificate and continuing to take additional educational courses and classes that add value and contribute to the overall success of Amplified Artistry.
At a very young age, Jaina-Brooke demonstrated the desire and passion for the beauty industry, and it is genuinely a dream come true for her.
Best beauty advice?
- Michelle – Never go to sleep with makeup on
- Jaina-Brooke – There are no rules to makeup
Favorite makeup look on yourself?
- Michelle – Smoky eye and nude lip
- Jaina-Brooke – Everday glam
What would people be surprised to know about you?
- Michelle – My age
- Jaina-Brooke – How many tattoos I have
Glossy or matte?
- Michelle – Glossy
- Jaina-Brooke – Matte
